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Having the appropriate data is critical for the success of any marketing strategy in today’s increasingly competitive corporate scene. Tech intent data is one sort of data that has grown in prominence in recent years.
Data on tech intent provides significant insights into a company’s technology stack and preferences, allowing sales and marketing teams to scale up campaigns, improve business outreach, optimize the sales process, and maximize ROI. In this blog post, we’ll look at the world of tech intent data, its benefits, and the top eight tech intent business data providers in the United States for 2023.
What is Tech Intent Data?
Tech intent data refers to the information that reveals the technology infrastructure, software usage, and preferences of businesses. It provides a detailed picture of the tech stack companies are using, such as CRM systems, marketing automation tools, cloud services, and more. This data helps businesses understand their target audience’s technological needs and preferences, enabling them to tailor their marketing efforts accordingly.
How Tech Intent Data Streamlines Your Marketing & Sales Process?
By leveraging tech intent data, sales and marketing teams can gain a deeper understanding of their target market’s technology requirements. This information allows them to personalize their messaging, demonstrate how their products or services integrate with the existing tech stack, and highlight the value they can bring to the business. As a result, marketing campaigns like — email & direct campaign, LinkedIn marketing, and ABM marketing become more relevant, resonating with the prospects and increasing the chances of generating quality leads.
Tech intent data not only aids in targeting the right prospects but also streamlines the sales process. By identifying businesses using complementary technologies, sales teams can approach potential decision makers & purchasing officers of IT firms with a tailored pitch, showcasing how their offerings seamlessly integrate with the existing tech infrastructure. This approach saves time, reduces friction in the sales cycle, and increases more than 70% of conversions.
Investing in a tech intent business database rather than just focusing on tech products and solutions can significantly impact your return on investment (ROI). With accurate and up-to-date tech intent data, businesses can allocate their marketing budgets more effectively. They can identify high-potential prospects, prioritize their efforts, and channel resources into areas that promise the highest returns.
To ensure you have the right business data, consider the following factors:
a) Accuracy: Choose a tech intent best b2b database providers that offers accurate and reliable data. Outdated or incorrect information can lead to wasted resources and missed opportunities.
b) Coverage: Look for a provider that offers a wide range of tech intent data points, covering different aspects of a business’s tech stack. This ensures you have a holistic view of your target prospect’s technology preferences.
c) Latest: Tech intent data quickly becomes outdated as companies adopt new technologies or upgrade their existing systems. Ensure your data provider regularly updates their database to provide the most recent insights.
How to Choose a Tech Intent Data Provider?
a) Quality: Look for providers with a reputation for delivering high-quality and accurate data. FountMedia’s data can be an effective database for your business to boost their performance.
b) Source: Ensure the b2b database providers you choose, source the data from credible & trusted sources like public data, business conference, webinar, online forms, surveys and more.
c) Upgrade: Ensure the provider you choose, thoroughly checks & updates the data regularly. At FountMedia, they update data and matches with their master data repository, every 30-45 days to remove obsolete and inactive data.
d) Verification: Ensure your data providers verify data using manual process through tele & email verification with respective firms.
e) Integration: Consider whether the provider’s data can be seamlessly integrated with your existing marketing and sales systems. Compatibility and ease of integration are crucial for maximizing the benefits of tech intent data.
Top 8 Technographic Database Companies in the USA – 2023:
1. FountMedia: FountMedia is a prominent player in the tech intent data market. Their extensive database provides valuable insights into the technology stack of businesses, helping sales and marketing teams identify the most relevant prospects. With FountMedia, businesses can refine their targeting, personalize their messaging, and drive higher engagement.
2. Ampliz: Ampliz is another leading tech intent b2b data provider known for its comprehensive coverage and accurate insights into businesses’ technology infrastructure. Their database offers detailed information on software usage, hardware, cloud services, and more, enabling businesses to target their ideal customers effectively.
3. MailingInfo: MailingInfo specializes in tech intent b2b data providers that empowers businesses with actionable intelligence. Their database offers insights into the software, hardware, and IT infrastructure of companies, enabling marketers to tailor their campaigns to the unique needs of their target audience.
4. Zoominfo: Zoominfo is a well-known name in the data industry, providing a wide range of technographic data solutions, including comprehensive tech intent data. Their platform offers detailed information on the technologies used by businesses, helping marketers segment their audience, personalize their outreach, and drive better results.
5. OriginLists: OriginLists is a trusted and the best b2b data providers that offers accurate and relevant wide variety of insights into businesses’ technology preferences. With their comprehensive database, businesses can identify prospects based on their specific tech stack, ensuring targeted and relevant marketing campaigns.
6. Span Global Services: Span Global Services specializes in providing tech intent data that enables businesses to identify ideal customers and make data-driven marketing decisions. Their database offers detailed information on the technology infrastructure of companies, empowering marketers to create highly personalized and effective campaigns.
7. ListsXpanders: ListsXpanders is a leading technographic data provider known for its vast coverage and accurate insights. Their database includes information on technologies and innovations used by different firms, and also sales and market management tools, allowing businesses to align their marketing efforts with their target audience’s technology preferences.
8. Matrix Marketing: Matrix Marketing offers comprehensive technographic data solutions that help businesses optimize their marketing strategies. Their database provides valuable insights into the technology stack and preferences of companies, enabling marketers to enhance targeting, increase engagement, and drive conversions.
End Point:
Tech intent data has become a game-changer for businesses looking to scale up their marketing campaigns, improve business outreach, streamline the sales process, and maximize ROI. By leveraging high-end accurate and latest tech intent data from reliable providers like businesses can gain valuable insights into their target audience’s technology preferences, enabling them to create personalized and effective marketing strategies.
There are a large number of tech intent data providers in the market, but only genuine and highly responsive data can change the direction of your sales and marketing process. Investing in a tech intent business database is crucial for staying ahead in today’s tech-driven world, with FountMedia your businesses can utilize the power of technographic data for — marketing & sales success in the extreme cutthroat business landscape.
