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As the digital world is always changing, companies are switching from regular web copy to video content to reach out to customers. Video marketing has always been a part of B2C, but now business leaders and decision-makers often look for video content on the landing page of a website to learn more about goods and services before making a B2B purchase. The use of B2B video marketing is now in almost every industry, from health care and technology to education, manufacturing, and even retail. Video is very important everywhere.
These opportunities can be used by business-to-business companies, marketers, and service providers to easily market their goods and services to the right buyers and markets. In the business-to-business sector, video marketing guarantees you a high number of leads and a high score, a global brand reach, and a smooth business link. In the modern world, video marketing is a must if you want to build trust with customers, make a good impression on possible clients, and make your business more visible. You can use video content to speak for your business if you have the right data and marketing tools. If you want to stay at the top of the B2B industry, this blog post will teach you how to use video marketing to expand your business’s reach.
Some Statistics regarding today’s virtual prospects:
- 91% of businesses use video as a marketing tool in 2023
- 75% of B2B buyers prefer remote sales ideal over face-to-face
- 92% of B2B marketers says video provides positive ROI
- 95% says video marketing helped to increase their brand image
- 89% of buyers say video content convinced them to make purchase decisions.
The Rise of B2B Video Marketing
The growth of video marketing is evident, as the majority of businesses are now producing videos, from product demonstrations to customer testimonials. More people are making short movies because they are easy to understand and save time. You can tell the people you want to buy your product about its features in a short amount of time.
So, the businesses see video marketing as a chance to show what they have to give and use it as part of their marketing strategies. These strategies can also be used by business 2 business companies to promote and sell to the people they want to reach. Salesforce makes a B2B video marketing effort that goes viral. The video shows how powerful their product is in a very personalized way.
5 Ways to use B2B video marketing:
- Creating Engaging B2B Video Content
The first and most important step in making interesting B2B video content is figuring out what your goals are. Your video content should be educational, inspiring, and motivating to get people interested in your products, increase your platform’s response rate and engagement rate, and connect with your audience. Tell a story about your brand, like how it works or how it helps you more than your competitors.
By using interesting visuals and motion, you can tell a story about your brand that makes it easier for buyers to decide what to buy. How interested prospects are also depends on how long the movie is. Short videos that show your product’s details and benefits quickly and in less than 3 minutes can be powerful. As long films can be boring and make people less likely to respond.
- Leveraging Video for Product Demonstrations
Before you make a piece of content, it’s very important to know who you’re trying to reach. Not everyone will be persuaded by the same kind of video, because different buyers see your goods from different points of view. Multiple business roles, such as IT executives, purchasing directors, and CEOs, need material that is unique and tailored to their business needs.
The executives in the C-suite may be more interested in an interview with or opinion from an industry influencer, while IT decision-makers may be more interested in a deep and detailed video of the products and services. The gatekeepers, such as procurement or purchasing officers, will find client testimonials, case studies, and reviews as proof or trust to make the buying process. By knowing who likes what kind of information and why. It becomes very easy to make videos that show how to use your products.
- Building Thought Leadership Through Video
The video content can make your business a leader in your industry or niche and build your business’s image. By making high-quality videos, you can show your knowledge and authority in the field through your insights and points of view and build a group of people who want to hear what you have to say.
According to a report by edelman and linkedIn, about 71% of B2B leaders learn something from watching thought-leadership material. By doing interviews, webinars, and virtual seminars with industry influencers and key opinion leaders, you can build thought-leadership content that can be used in a strong promotional campaign.
Long-term benefits of thought leadership in B2B marketing:
- Better engagement rate
- Global reach
- Increased business chances
- Improved SEO
- Competitive advantage
- Using Video in Email Marketing
If your email marketing goals include product sales, brand awareness, or lead nurturing, consider including video content. As the word “video” in the subject line can make up to 6% more people open the email. Not only is it important to know your goal when making a movie, but it’s also important when deciding where to post it.
Not all email users have the right technology to play videos in email, so it is important to know that many clients will not be able to see a video you put in an email. If you’re worried about the click-through rate of movies included in emails, you can use a static image with a play button overlaid over it instead. The still image must be connected to a full-length video either on the company’s website or on YouTube. This will help you reach a wide target market.
- Maximizing Video on Social Media
Videos can be shared easily on social media sites like Facebook, Instagram, LinkedIn, and Twitter. By making high-quality, entertaining, and informative videos that speak to your audience image, you can not only increase your customer base but also increase the value of your brand. One such type is “B2B explainer videos.” which can be used to talk about the features of your products.
This kind of video tells people about supplies and solutions by breaking down complicated ideas into easy-to-understand parts. There are many different kinds, such as videos made by users, demos of products, customer reviews, and many more. You can use these movies on the social media pages for your business and on the homepage of websites. According to research conducted by Hubspot, integrating video on your landing page increases conversions by 86%.
To sum up, by the end of this blog guide, you might have understood now the use of B2B video marketing to enhance your company growth and reach target addressable markets across the B2B industry. Implementing these 5 key strategies like — Creating Engaging B2B Video Content, Leveraging Video for Product Demonstrations, Building Thought Leadership Through Video, Using Video in Email Marketing and Maximizing Video on Social Media — you can easily optimize your response and engagement rate.
This approach enables you to identify the appropriate prospects and demographics to sell your products and services to. You only need a highly responsive and verified email list to narrow your search to the right leads. FountMedia is one of the best B2B email list providers for growing your business. It gives you business email leads that are separated by region, industry type, business size, SIC/NAICS code, sales volume, and more, so you can better prospect and get sales-ready leads.