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I have seen many of my clients suffer huge losses in their B2B businesses because of a lack of advanced technology in their hustle. Although many technology reviews are conducted every month for B2B businesses, owners and marketers still face problems without finding any permanent solution.
Here is a list of mistakes you need to avoid while using technology as an integral part of B2B business.
- Unencrypted emails
Many B2B companies fail to encrypt their email messages due to its cost and complication. The result of lack of encryption is – the messages land up in the hands of evil people who are not even a part of the discussion. One of the ways to counter this problem is to purchase and install an email encryption system depending on your usage and requirements.
- Using old computers
Most of the B2B companies do not prefer abandoning old desktops as a measure of cost-saving. But in reality, these machines are a big blockage to adding new features and installing programmers that are resistant to cyber-attacks.
- Lack of trained employees
Many B2B marketers and salespersons do not receive training on advanced technology and how to use it to sort out their day-to-day tasks. B2B owners need to act on this immediately and ensure that their employees receive special and continual training on technology-based applications.
- Lack of mobile device strategy
Most of the companies have no mobile usage strategy during office hours. It’s an obvious fact that mobile phones can be distracting to a certain extent, but you cannot ignore the bright side of it too. Rather than simply preventing employees from using mobile phones, it could be better if employees were encouraged to install certain technology-based apps that they could use for training purposes. However, there has to be a proper security system before allowing technological data usage through employee phones.
- Cloud computing – a foreign term
Traditional B2B owners aren’t much aware of cloud computing. They continue to use the same methods of manual paperwork and storage. Most B2B companies need to have a cloud-based strategy that can help them transition from a manual warehouse to a centralized cloud-based system.
- Poor websites
A handful of B2B companies do not pay attention to their websites. Many of them lack content and company details. Whenever any B2B client visits such kinds of websites, they return unsatisfied, and as a result, the B2B company loses its potential clients. One of the best ways to counter this problem is to build a good content website and optimize the same. Using interactive sections on your website can also help you capture many B2B lead details. For instance, if you are a B2B cybersecurity provider and display articles about how companies can save their websites from cyber attackers, there are more chances of attracting target audiences.
- Ignorance of social media
Many companies fail to understand the significance of social media and how they use social media technology to improve their marketing and sales. You need to realize that there are more chances of your company propaganda through social media than just using generally paid ads. The best way to start using social media technology is to establish your business presence through Facebook and Twitter or maybe Instagram.
As technology is becoming complicated with every growing day, B2B owners keep struggling to keep up with the technology trends. Rather than running blindly in the name of technology, it is advisable to think about ideas to use technology in your B2B business to survive in the market. Before you think about modifying your technology, make sure you have a genuine B2B lead database. To get one, I advise you to get in touch with FountMedia, which is a prime provider of B2B data leads. With the right, B2B database and right technology earning high ROI would become a step simpler.