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Are you trying to take your email marketing campaigns to the next level? If so, you’re probably seeking that sweet spot—the perfect time and day to send your messages for the best engagement. You’re in the right place! In this blog article, we delve into some fascinating research that reveals the best moments to send your marketing memos and explains when and how to reach your target audience to maximize open rates and click-throughs.
In 2023, research indicated that 306.4 billion emails were sent and received every day. The best time to send emails in 2024 has changed, as that rate is expected to increase to over 4.59 billion in 2025, according to a report by Statista. Amidst this colossal sea of communication, how do you ensure that your online campaign doesn’t just end up unopened or buried in your customers’ inboxes?
Let’s decode the most effective intervals to send your digital marketing content. However, remember that while these general trends are insightful, it’s essential to understand your unique audience and continuously test your strategies to optimize results.
Finding the Ideal Day!
According to a comprehensive study by MailChimp, weekdays outperform weekends for online engagement. They reported that Tuesday and Thursday are the best days to send marketing notifications, with Tuesday leading by a slight margin.
This is likely because people are settling into their workweek and are more likely to engage with their emails. Weekends, on the other hand, showed lower engagement rates, probably due to people’s tendency to disconnect and enjoy their leisure activities.
However, another study by HubSpot contradicts this slightly. It suggested that Wednesday is the peak, followed by Tuesday. Regardless, it’s clear that mid-week mailings tend to perform better.
Now let’s take a look at the prime timings of a week.
What is the Perfect Schedule to Send the Marketing Emails?
GetResponse analyzed the best time of day to send promotional emails based on the highest open rates and found that delivering messages at around 10 a.m. has effective results. This makes sense, as most of the people have settled into their workday by this moment and are more likely to check their e-communication sites.
In contrast, VerticalResponse suggests that emails sent between 8 p.m. and midnight have a significantly higher open rate. This might be because people often check their consoles before wrapping up their day.
So, is the best time to send email blasts in the morning or evening?
Which is the ideal day to send, Monday or Thursday?
When it comes to the optimal period to send electronic mail on specific weekdays, such as Monday and Thursday, data from various sources indicates that early to mid-morning tends to be preferred. Here’s a deeper look at both days:
Monday:
After the weekend, people are usually catching up with their emails, and it might not be the right moment to get their attention early in the morning. According to a study by OptinMonster, mailing later in the morning, around 10 to 11 a.m., might provide a higher chance of engagement on Mondays. Ultimately, it would be beneficial to deliver the messages between 6 to 12 a.m. to get higher responses. This allows your audience to handle immediate tasks and the ‘Monday rush’ before they take a look at their inboxes in a more relaxed manner.
Thursday:
On Thursdays, the optimal mailing time is reportedly also around 10 a.m., or between 9 to 11 a.m. By Thursday, people are well into their weekly routine and likely have a moment to engage with their messages. An alternate period could be around 2 p.m. when there’s typically a mid-afternoon lull and people might check their notifications.
Therefore, Monday has the highest rate of response than Thursday as the first weekday has more engagement period towards networking.
What is the ideal time to send on Tuesday, Wednesday, and Friday?
Tuesday:
Multiple studies, including those from EngageBay and MailerLite, have found Tuesday to be one of the most effective days for online mailing. The best time to send an email campaign on Tuesday is specifically, in the morning, around 10 a.m., which tends to result in high open rates.
Wednesday:
Wednesday is another strong contender. People are fully immersed in their week and are likely to engage with their digital interactions. HubSpot’s study showed that Wednesday, like Tuesday, is the best day to send marketing emails, with peak moments being at 10 a.m. and between 2 & 5 p.m.
Friday:
Salesblink suggests that engagement rates start to dip on Fridays as people start winding down for the weekend. However, if you do send webmails on Friday, aim for between 10 and 11 a.m.
Does the time zone matter?
When considering the best email send times, it is essential to acknowledge the influence of time zones. If your business operates globally, consider segmenting your contact lists by standard time and delivering messages accordingly. Mailing based on the recipient’s local time zone can improve the open rates and get more outreach instantly.
Email Consistency: A Balancing Act
According to Constant Contact, 61% of consumers like receiving promotional updates weekly, while 38% of them expect to get notifications even more frequently. A study by HubSpot found that 34% of customers unsubscribe from mailing lists because they receive too many messages. Here, balance is the key to managing customer interactions considering their interests and business priorities.
Conclusion:
Ultimately, the data suggests that mid-week—particularly Tuesday, Wednesday, and Thursday—are the best days to send your marketing memos, and 10 a.m., 8 p.m., or midnight seem to be the most effective options. But it’s important to note that these moments should serve as a starting point for your testing and not as a rule. Remember to consider your audience’s habits and time zones and to find the right balance in mailing frequency. Continually testing and tailoring your advertising strategy to your audience’s behaviors will lead to the best results.
By thoroughly gaining insights into when your prospects are likely to receive your email marketing messages, you will impact your marketing campaign and boost your delivery, response, open rate, and click-through rate. Fount Media’s online database covers various sectors such as healthcare, technology users, and B2B businesses. They assist you in finding potential prospects, and their result-driven marketing solutions can help you know the suitable times to send your campaign messages. Reach out to our dedicated executives and skyrocket your email marketing results.
