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B2B owners have become well aware of the benefits of technology after its meteoric rise since last year. Many of them have chosen technology as a vital component for their B2B sales. However, there are many challenges that B2B owners have to undergo when implementing technology in their industries.
Here is an overview of the challenges
1. Integrating technology into the existing system
Not everyone in the organization welcomes change!
Although many B2B owners spend sums of dollars in improvising their technology tools, there is a big issue when it comes to actual implementation. Most of the problems lie in many B2B marketers who are unaware of using technology in their day-to-day tasks. For instance – if a B2B salesperson has to use a CRM, he needs complete training to perform his job.
2. Aligning data processing and management
Shifting the data from the existing system to a new technology-based system is a big task to face. B2B owners face many pressing issues and data loss while shifting gears from manual mode of marketing to technology-based sales.
3. Optimizing content depending on industry
When you adapt to using technology in your industry, you need to update your content and optimize it accordingly.
I mean, you cannot gain sales from a website that doesn’t talk about technology updates, right!
Remember, customers like the unique content.
4. Bearing cost expenses
Switching paths and moving towards using technology-efficient tools can be expensive initially. It could be a financial problem for budding B2B entrepreneurs. Even though automating marketing and sales is not an easy process, it could be beneficial to a greater extent.
5. Facing cybersecurity issues
There are endless cases of data breaches and malware issues. Even though B2B owners have managed to secure their data privacy, there is still no guarantee whether their data is safe or not. Many cyber attackers work on exploring vulnerabilities and threats, and when time permits, they will set a trap for stealing a company’s confidential data.
6. Bridging the technology skill gap
Educating employees about using technology is not a cup of cake. 93% of employees have a skill gap in using technology as a tool to make things easier. Many B2B owners face a challenge in investing in the talent management of employees.
7. Post-covid-19: rising from the crisis.
Research shows that it takes dollars and millions to recover the company losses since covid-19. Many technologically advanced companies find this situation quite tough to conquer.
8. Coming out with innovative technology solutions
Even though many scientists and technology experts are in the market, coming up with innovative ideas and solutions related to technology is hectic and time-consuming. It could take from months to years.
9. Supporting outlying work
Remote work or work from home has become one common trend these days. Despite COvid-19’s emergence, many B2B owners are still “floating” in the sea because they have failed to form a pivot that supports work from home for their employees.
10. Lining up social media
Alleging social media with the newly invented technology data tools is not easy as it sounds. The most significant trouble B2B owners and marketers face is in the extraction of social media collaboratively that might contain information on leads and prospects.
There is no defined solution to end the challenges of technology in B2B marketing; however, one of the more accessible pathways could be – finding an excellent B2B customer base. Believe me; a good customer base could solve half of the confusion your B2B company might be facing in terms of strategy and techniques.
Feel free to get in touch with FountMedia, which is a genuine B2B database-providing company. Schedule a call with one of the lead strategists today and get your business customized B2B leads.