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Josh Wardle was a software engineer who was the founder of this guessing game. He invented this game for his partner who liked word games, however, wordle became popular and within months of its launch it became one of the most well-known word guessing game available to play in interest to it, this gameplay strategy is another key to the growth of B2B marketers as well.
Wordle is a great tool for visualizing data, and it can be especially helpful for marketers. In this blog post, we’ll explore how best b2b marketers can use Wordle to their advantage.
In recent years, the popularity of the wordle market has exploded among business to business marketers. This online tool allows users to create “word clouds” that visualize the most frequently used words in a given body of text. While Wordle can be used for a variety of purposes, it is particularly well-suited for identifying trends and understanding what customers are saying about a given perspective.
Brand perception is everything
In contrast to what your business perception is, the combination of your audience’s emotions, interactions, and thoughts about your brand, is what they consider your brand stands for.
This means that managing a brand can be challenging. However, as marketers, we can take steps to make sure that our customer’s perception of the brand remains constant
This is how to maintain the brand flow and its consistency:
1. Determining Brand Awareness
You know how you want to position your brand, but did you target the market thinking about your perspective? Since you are unaware. Approach and try asking them so, it’s a good idea to regularly conduct surveys of your target market to find out what they think of your company and how it stacks up against its rivals.
You should be able to get a clear picture of your general brand perception by asking questions like “How would you describe our brand to your colleague?” and “What would make you choose our brand over [competitor’s brand]?”
Speaking with your customers, both those who are still using your product or service and those who have recently stopped using it, can also help you gain a better understanding of them and their requirements. Getting to know the requirement of how consumers perceive your brand.
New customers can enlighten you as to why they decided to work with your company today, while long-term customers can explain why they have remained loyal to your brand for so long, which may reveal some long-held beliefs about your brand. Thus, the responses you receive from these two groups might be completely unique.
By following up with recently lost clients, you might also be able to get some insightful insight into what led them to choose a rival, providing you with some useful areas for improvement.
2. Examine Your Relationships
It’s time to look into the reasons why your audience may hold these opinions about your company once you have a clear understanding of what they think about it. To accomplish this, you must evaluate all of
Your interactions with clients and prospects across all of your communication channels, keeping in mind the feedback from your audience are necessary and if customers complain that your company’s brand isn’t as innovative as its rivals, think about how your interactions with your audience might be lacking, for instance.
Is your company’s social media presence significantly lower than that of competitors in your field?
Or are you simply failing to draw attention to your most cutting-edge goods and services when you address your audience?
You should be able to determine which aspects of your daily interactions with customers need to change in order to change how people perceive your brand.
3. Advance Your Messaging
It’s time to start producing content to change how the public perceives your brand in these areas now that you have identified the problems and interactions you need to address.
Put together the key messages you want to convey to your audience first.
You’re messaging needs to convey how your company maintains a leading position in its industry and how you can offer your customers
For example, it’s crucial that your messages can accurately represent your brand today, regardless of how aspirated your company may be.
Therefore, you must change some of your processes if you want customers to perceive your brand as innovative. Be honest and strive to be the best in your field.
Instead of conveying messages that don’t accurately reflect what your brand can offer right now—which could cause you to lose your audience—explain how your business is evolving to meet your audience’s needs.
4. Produce Trustworthy Content
When you’re prepared to communicate your polished brand messages, it’s crucial to think about how to do so with an authoritative approach.
Of course, you need to make sure that your customers and prospects have a positive impression of your brand from your website to your customer service representatives, but without reliable content to support these messages, your audience might not be completely convinced of their authenticity. So begin to consider how you can bolster your messages with outside voices, as your audience is likely to pay more attention to what these people have to say about your brand. Can you collaborate with a subject matter expert, for instance, to promote your brand to a larger audience and give your company a credible voice?
In order to spread those updated brand messages and establish a distinct position in your industry, you might also try to secure features in important industry publications.
Where appropriate, add customer testimonials, case studies, and industry awards to your brand-owned content to boost its credibility. It’s not always simple to change how your audience perceives your company.
Conclusion:
B2B marketers can learn a lot from Wordle, a tool that helps you create word clouds from text. You can use Wordle to create visuals that help you understand the most important words in a text, and to identify key themes. These visuals can be used to create more effective marketing campaigns. However, if you want to create something strongly it’s critical to check that the values you believe your company upholds are consistent with what your target market perceives your brand to stand for.
So spend some time speaking with your clients and potential clients to understand how the market actually perceives your brand.
If the answers do surprise you, there are many steps you can take to make sure you and your audience are on the same page.
