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Why does gender-based marketing exist?
Because companies want to sell more products and services, of course! But why do they think that marketing to men and women differently will accomplish this goal?
Here’s a quick overview of some of the ways that men and women differ when it comes to marketing
Needs: Men are more likely than women to need functional products that serve a purpose. On the other hand, women are more likely to need emotionally satisfying products.
Wants: Men are more likely to want exciting and adventurous products. On the other hand, women are more likely to want beautiful and luxurious products.
Perspectives: Men are more likely to see things from a mainly logical perspective. Women, on the other hand, are more likely to see things from a particularly emotional perspective.
So, as you can see, there are some significant differences between men and women in marketing. And if companies can keep these things in mind, they’ll be able to reach both genders more effectively.
Gender-based marketing is a term used to describe the process of targeting marketing efforts toward one specific gender. It’s a form of marketing that considers the psychological and sociological differences between genders to understand better how they each make decisions. Countless studies show that men and women think differently, which extends to how they make purchasing decisions. As a result, gender-based marketing can be a powerful tool for businesses that want to target their products and services more effectively.
Here are seven ways that gender-based marketing can play a significant role in your B2B business:
1. Men and women have different motivators
One of the key differences between genders is what motivates them. Studies have shown that men are more motivated by challenge and competition, while women are more motivated by relationships and cooperation. As a result, businesses need to tailor their marketing messages accordingly. On the other hand, if you’re selling a product targeted at women, you might want to focus on the social and emotional benefits.
2. Men and women have different preferences
Men and women also have different preferences when it comes to the way they like to receive information. Studies have shown that men prefer visual information while women prefer verbal communication. Businesses need to provide both types of information to appeal to both genders. For example, if you’re creating an ad campaign, you might want to include both a visual element (e.g., a video) and a written element (e.g., a blog post).
3. Men and women make decisions differently
In general, men and women make decisions differently.Businesses must present their products and services differently to appeal to each gender.
4. Men and women have different shopping habits
Men and women also have different shopping habits. Studies have shown that men are more likely to buy impulsively, while women are more likely to do their research before making a purchase. This means that businesses need to target their marketing efforts toward each gender. For example, if you’re selling a product targeted at men, you might want to use slogans like “buy now, regret later.” On the other hand, if you’re selling a product targeted at women, you might want to use slogans like “the best decisions are the ones you don’t regret.”
Gender-based marketing is a strategy that considers the different needs and preferences of male and female consumers. By understanding the unique buying habits and conditions of each gender, businesses can more effectively market their products and services to each group. There are several ways that businesses can use gender-based marketing to their advantage. One way is to segment their customer base by gender and tailor their marketing messages accordingly.
Another way is to create targeted marketing campaigns specifically designed to reach either male or female consumers. Regardless of your approach, gender-based marketing can be a powerful tool for boosting your b2b business. Following gender-based marketing could be an excellent way of earning brand loyalty. You can get in touch with FountMedia to know more about how you can use databases.