Reading time 6 minutes
Health and fitness email marketing is lucrative for many companies but also essential. If you have a product or service that helps people stay healthy, you must reach out to them appropriately. But how do you know if your emails are working? What makes them different from other forms of marketing? Are there any tips and tricks that will help improve your results even more? These are some of the questions we’ll be looking at today:
Health and fitness email marketing is a big business
Health and fitness email marketing is a big business. It’s an effective way to reach your clients and patients, build trust and loyalty with your customers, and increase brand awareness in the health space.
This type of email’s main advantage is its cost-effectiveness. You can send out a single message that targets specific groups of people who are interested in what you have to offer without having to spend money on sending out mass emails every time someone signs up for something new from your company or website (which can be very costly).
Make it more than just a newsletter
Email is the best way to build customer relationships and drive traffic. You can use email as an opportunity for them to get updates on what you’re doing and ways they can engage with your product or service.
It can be used in many different ways:
- Building relationships through newsletters
- Get people onto your website by offering discounts or freebies (like a coupon code) that encourage them to subscribe, so they get everything necessary from this relationship-building process. This will also help encourage friends who already know about each other’s interests but might still need to learn each other’s contact information! It’s essential, though, because while we may want our emails read by everyone interested in specific topics like fitness or fashion, it doesn’t mean those same people wish to have their emails read by everyone else who wants similar things! So make sure there are no duplicate contacts listed under one single category name like “general” or “family.” This way, only relevant references appear within those groups when someone searches for something specific explicitly related towards those groups interests.”
Create a schedule of regular emails
- Create a schedule of regular emails.
Email is essential to your marketing strategy, but it needs to be done right. Consistency is critical in email marketing and will help you build trust with customers by showing them that you’re invested in their experience with your business. This can also increase the likelihood that they’ll return later (and recommend others).
- Don’t wait until the last minute to send out an email campaign: Plan so that all campaign touches are done well ahead of time and don’t need any last-minute adjustments based on what’s happening in real-time.
Use pop-up forms to get subscribers
Pop-up forms are a great way to get new subscribers. They can be used on your website, email campaigns, and social media. The pop-up should be easy to find and not annoying, so it doesn’t interrupt the user’s experience with your website or email content.
Pop-ups should also be relevant to what you’re asking them for; if you’re offering a free consultation and they’re entering their name into a form field, make sure there’s no other information available before they click submit (like an automated response).
Write your subject line first
- Write your subject line first. The first thing a reader will see when they open your email is the subject line, and it’s essential that you write one that grabs their attention.
- Use words in the subject line that are relevant to the content of the email itself. For example, if you’re writing an article about improving your health, don’t use words like “health” or “fitness” in your subject line—people aren’t likely to read through those before opening them. Instead, try something more specific like “How To Get In Shape Using…”
- Use words in the subject line that are relevant to the recipient (if at all possible). For example: If sending this article out via email meant reaching out specifically to people who liked weightlifting but didn’t know much about making healthy eating choices, then maybe we’d say something like: “Did This Article Help You Lose Weight? If so, Why?”
Focus on the preheader text too
The preheader text is the first thing people see when they open an email. It’s what people read before they decide whether to open the email, and it’s often what leads them down a path of discovery that ultimately results in a conversion or a sale. Your preheaders can be used to introduce yourself or your brand in a friendly, personal way—or even send out some information about yourself or your product/service!
Visualise your content with images
So, what does all this mean for email marketers? You must ensure your emails are as visually appealing as possible. This means using images in your subject lines and body copy and sharing them on social media.
The best way to create an engaging email is by using images that illustrate your writing content. The more visual someone sees something – whether it’s a product or service – the more likely they’ll be able to remember what they’ve seen and how it relates to their own lives.
Another reason marketers should consider adding images to their emails is that research shows that people like seeing things rather than reading words when they open an email message (and if we’re being honest, it’s more accessible).
Keep track of what works best
The most important thing to do is keep track of your open, click, and unsubscribe rates. This will help you identify what works best for fitness email campaign.
- Use marketing automation software like HubSpot or Marketo to help you send emails targeted to specific audiences based on their behaviours or interests (e.g., if someone’s interested in fitness, send them an email about a new exercise class).
- Track each campaign’s performance so you can learn from its success or failure. This can be done using tools like Google Analytics or MailChimp Analytics (the latter has more features than the former).
- Use email marketing tools such as MailChimp, SendGrid and ConvertKit, which provide advanced analytics reporting capabilities to be used as part of an overall optimization strategy to improve the effectiveness of future campaigns sent through these channels.
Email is still the most effective way of reaching most clients and patients
Email is still the most effective way of reaching most clients and patients. It’s a great way to build relationships with your customers, get customer feedback and even create sales leads through email marketing campaigns.
In addition to being cost-effective, email can also be targeted with specific content that appeals directly to your audience. You can also use it as an opportunity for customer education or product updates—all things that will help ensure you stay top of mind with those who matter most!
Email marketing for fitness is a powerful tool for businesses to reach out to customers. By providing them with information about your product, you can build trust and loyalty in the minds of your audience.
We’re sure you’ll find this helpful article, as it shows how email marketing has evolved and what the future might hold for this vital communication channel.