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Have you ever imagined how technology and B2B sales can work together?


Have you ever tried clubbing these two terms to earn profit for your business?
If you haven’t, it’s the right time to think about it to gain more B2B sales.
Combining them to maximize their benefits is possible in several ways:

1. Digitize your marketing methods

Trust me! You can have the lion’s share in winning the entire B2B crowd. Since 2020, people have been using online marketing methods rather than offline shopping. Imagine the number of sales you can build if you use technology to digitize your sales process. Apart from that, digitizing your marketing methods can help you save costs and maintain a low budget for advertising compared to traditional methods.

2. Use data tools

Data tools can help you integrate your sales analysis report and point of sales at the same time. B2B owners often complain about the lack of integration processes. As a result, they could lose a lot of money, which is a severe problem. Whereas when you use data tools and optimize sales reports. Additionally, data tools can decrease the need for human effort and paperwork which is an excellent factor in saving time.

3. Organize webinars

Using technology to organize webinars can be a great way of connecting to people. Through webinars, you can gather many people across one platform and represent your services. Once you start doing this, enhancing your B2B sales becomes straightforward because it helps you gather leads while conducting the registration process.

Try using CRM

CRM is the best way to grow your B2B sales. It’s a typical example where you use advanced technology to implement changes and record the sales conversation with the prospects. Many B2B owners have found using a CRM as the best way to solve their problems, especially when having an in-detailed record of discussion, a transaction with B2B clients.

4. Use intelligent interaction devices.

Intelligent interaction devices like chatbots can gather more leads than you can ever think. These days’ clients prefer browsing the internet and checking out websites for better information on the companies suiting their requirements. A record shows that almost 67% of B2B owners who use chatbots in their websites have more prospects than the B2B owners who do not have chatbots.

Can you see the direct relation between B2B sales and technology? You need to understand the role of technology and how you can use it for the benefit and profits of your company.

5. Develop a specialized app

These days nobody likes to carry a laptop and roam around the market or travel.
Wondering why am I sharing this fact with you?
Well, the reason behind this is – since many people prefer doing online shopping over mobile phones, developing a specialized app that is mobile-friendly could be highly beneficial and profitable. On top of it, if you equip it with the latest technology, you can earn more revenue because people will find it handy.


Modernizing B2B sales takes time, even with highly updated people. These days there are many pieces of training for B2B marketers and owners, especially on how they can make B2B sales and technology work together. Apart from that, many technologically advanced tools and extensions can help sales grow on a large scale.

If you are looking to equip yourself with technology and databases, FountMedia is the ideal choice. Here is FountMedia; we offer our clients actual databases of 100% accurate leads. Schedule a call with one of our lead strategists today.