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In a world where patients have more options, healthcare organisations must stand out. One way to do this is through email marketing.
With email marketing, you can reach a large number of people with targeted messages that are relevant to their needs. And when done correctly, email marketing can be an extremely effective way to promote your healthcare organisation.
In this article, we’ll take a look at some successful healthcare email marketing campaigns. We’ll explore what made these campaigns successful and provide some tips you can use to create your successful campaign.
Cleveland Clinic
In 2017, Cleveland Clinic launched an email marketing campaign to promote its new MyCare online patient portal. The campaign aimed to increase the portal’s awareness and encourage patients to sign up.
To do this, Cleveland Clinic sent out a series of email messages that provided information about the benefits of the portal and how to sign up. They also included a call to action in each letter, urging patients to take advantage of the portal.
The campaign was successful, significantly increasing sign-ups for the MyCare portal. Cleveland Clinic’s email marketing campaign is an excellent example of how to promote a new healthcare initiative.
Mayo Clinic
Mayo Clinic is another example of a healthcare organisation that has used email marketing successfully. In 2015, they launched a campaign to promote their new online appointment system.
Mayo Clinic’s email campaign included a series of messages that explained how the online appointment system worked. They also had a call-to-action in each message, encouraging patients to schedule an appointment online.
The campaign was successful, significantly increasing patients scheduling appointments online. Mayo Clinic’s email marketing campaign is a great example of how to promote a new healthcare initiative.
Johns Hopkins Medicine
Johns Hopkins Medicine is another example of a healthcare organisation that has used email marketing successfully. In 2015, they launched a campaign to promote their new online appointment system.
Johns Hopkins Medicine’s email campaign included a series of messages that explained how the online appointment system worked. They also included a call-to-action in each message, encouraging patients to schedule an appointment online.
The campaign was successful, significantly increasing patients scheduling appointments online. Johns Hopkins Medicine’s email marketing campaign is a great example of how to promote a new healthcare initiative.
Tips for Creating a Successful Healthcare Email Marketing Campaign
If you’re interested in creating a healthcare email marketing campaign, there are a few things you should keep in mind. First, it’s important to have a clear goal for your campaign. What are you trying to achieve?
Second, you must ensure your target audience is receptive to email marketing. You don’t want to send messages to people who have no interest in what you have to say.
Third, you must create relevant and interesting messages for your target audience. Your messages should provide value and be written in a way that is easy to understand.
Finally, it would be best if you had a plan for measuring the success of your campaign. What metric will you use to determine whether or not your campaign was successful?
Conclusion
Healthcare email marketing can be a great way to promote your organisation. When done correctly, it can be an extremely effective way to reach many people with targeted messages.
If you’re interested in creating a healthcare email marketing campaign, there are a few things you should keep in mind. First, it’s important to have a clear goal for your campaign. Second, you must ensure your target audience is receptive to email marketing.
Third, you must create relevant and interesting messages to your target audience. And fourth, you need to have a plan for measuring the success of your campaign.
