Reading time 4 minutes
Are you losing your leads?
Are your clients complaining about your services, but you fail to rectify them?
Then my friend, probably the error lies in your database management techniques. But first, let us understand what the B2B database is? It’s a master sheet of all your listed contacts that are important for your business. Without a B2B database, all the details would lie scattered, i.e. that means a lot of mess on your table.
Where can you get a B2B database?
Usually, the B2B industry, especially the established ones, starts creating their databases from scratch. They collect every single lead information and store it. Once the leads get converted to clients, they are shifted to the client database.
However, these days’ companies are opting to choose B2B lead database suppliers such as FountMedia. The reason behind this is that the marketers wish to save effort and time.
Now that you have an idea about the definition of a B2B database, let us, deep diver, into what are the ways of maintaining the database:
1. Gathering and segmenting the database
Now before you can start maintaining a database, make sure you analyze and study the details. Then accordingly, you can divide the database and put a heading to each of them. Let us say, for example; you have two different B2B data sheets; one datasheet consists of new B2B clients, and the other consists of existing B2B clients; the first thing you need to do is separate both of these so that you can avoid the confusion. Next, you can create KPIs to maintain continual progress.
2. Utilizing the social media
When you use the database properly, especially on social media, there are huge chances of people getting to know about your B2B services. There you go!
You will have chances of direct conversions! Yippee!
3. Check on the security system
Make your database security a huge priority whether your B2B clients provide their details such as name phone no. Email and addresses directly, or you have purchased a ready-to-use B2B database from a leading supplier (i.e.FountMedia), you need to maintain confidentiality and strictly avoid any leak. Through this, your company will gain the trust and goodwill of your B2B clients. Additionally, when you care about your data security, you are indirectly investing in the future of a B2B company.
4. How about some feedback forms?
Feedback forms will always help you filter out the database for non-responding customers. You can prefer doing a follow-up call if required. Updating your customers about terms and services, asking them to rate your services and products will help them recall your company. Whenever they have any requirement, your company will be the first option popping up in their minds.
5. Data health – your main priority
Make sure you clean and filter your data regularly. Outdated B2B data can surely affect your data health and create a burden by connecting you to the wrong clients. Another plus point of maintaining data health is getting an idea about your database efficiency and utility.
6. Provide access as much as required
Now you have to decide on how and with whom you wish to share the database. For instance, you may share the B2B lead database with the salesperson in your team rather than sharing them with the accounts and the finance team. You need to restrict a certain amount of data to avoid complications and security threats at later stages when your company grows to a bigger one.
7. Fix a schedule
If you wish to widen your B2B marketing database, you have to review the database maintenance regularly. The best way to do this is by setting up a schedule to check the customer data regularly. One of my colleagues Tim Smith, a B2B hustle owner, faced troubles because his B2B database was outdated. His team faced difficulty in reaching out to potential clients to represent their business. He had all his problems solved once he decided to assess and enrich his B2B marketing data systematically. Even though it was a tough job for him, he initiated this process at his office.
Today he is successfully running his business and has opened 5 other outlets for the same.
In the end, it does not matter how huge a database you have; all that matters is whether you can handle the B2B database or not. It’s high time for B2B marketers to realize that if the B2B database gets into the wrong hands or is leaked out – you will end up losing your leads and existing clients to your competitors.
The best way to take care of your database is to educate your employees and instill a sense of individual responsibility within them.