Reading time 5 minutes
What if you lose your client base to your competitors?
What if you are secretly losing the client base already?
Don’t panic by reading the above statement. Every problem has a solution, you just need to find it, and there is still time to save your details before losing them all.
Why do you need to protect your B2B database?
Well, there are three basics reasons for it:
- a. Building profits
- Earning profit is the primary objective of every business. Once you protect your database, you will have more chances of earning clients because your data will be unique.
- b. Making it big
- Everyone knows how this B2B business runs!
The more B2B clients you have, the better opportunities you will have in this trade and the better profits you can earn. Once you earn a good profit, you can indeed become popular in this business.
- c. Earning trust
- Trust is one of the essential components for increasing your company’s social rapport. Once your B2B clients check that their details are secure with your company, you can achieve significant social credit and receive trust at the same time.
- Gradually when you continue to maintain these three factors consistently, your company will gain a brand rapport, and you can build a customer database.
Listed below are five overrated techniques of saving your B2B client database
1. Understand your data
It may sound weird because data is such an effective term that it comprises many details. When we talk about understanding data – it refers to your B2B database. You need to train your employees and explain your business and what you do. If they do not have a good idea about how they need to represent their company, there are high chances of landing in shallow waters, which is not suitable for businesses. So what you can do is conduct training sessions and explain the data management techniques.
2. Build a team of security advisors
A team of experts can oversee data management policies, or you can hire a third party to take care of security. You need to understand that data security is essential for companies whose profit margins solely rely on their database trade. Moreover, having a team of advisors will help you stay updated on the current security policies and changes.
3. Discuss the periodic analysis report
Everything on this earth needs maintenance! So does the database. From time to time, you need to ensure filtering out the data that isn’t required anymore. The best way you can do this is by setting up a periodic review schedule. Preferably you can do this procedure twice a month. Ensure that you remove duplicate data. Talking with the stakeholders and discussing with peers can help you know which data you need to maintain and which data you need to remove. Make sure you maintain a document for the analysis that your team conducts. At the end of the year, you will have a complete yearly report for the accumulated amount of the database.
4. Set up KPI standards
Your B2B business should set up KPIs for different levels of databases.
Many of my clients think that this procedure is quite hectic because it leads to a lot of confusion. It might seem like a mountain for newbies, but for experienced B2B marketers, it is equivalent to cutting a cheesecake. You can create dashboards for trend analysis and performance measurement. Once you have these indicators at your fingertips, it will become easier for you to take the necessary actions in an emergency.
5. Install data tools
With this tech-savvy world, cybercrime is becoming a common issue. Most of the hackers steal the databases and try to modify them as per their requirements. To avoid this, make sure that your server maintenance is in safe hands. Apart from that, having data management tools can help you mitigate the problem of data hygiene. Before installing or purchasing any data tools or software, run a complete check on it to ensure whether the data tool is a right fit for your B2B trade or not.
In the end
B2B marketers often run behind targeting new leads rather than concentrating on protecting the existing B2B database. You can cut down one step in database protection procedures by availing B2B lead database from trusted lead suppliers, i.e. FountMedia, who maintain complete confidentiality during the transaction and help you reach out to your dream prospects.
Hope these points help you shield your databases from competitors out in the B2B market and make the best out of your hustle.