Everyone today seems to be competing to gain the most followers. Having thousands of Twitter followers increases your brand’s reach, while having more Instagram followers increases your influence.
Social media seems to be one of the most valuable tools for a business to have when you consider it this way (83% of marketers say it’s important for their brand).
However, actual data reveals that more consumers use email than any other online platforms and that more than half of people check their email first thing in the morning before checking their other online platforms. With this knowledge, you could make the case that, despite the impression that social media is a brand’s most valuable asset, customers actually prefer email. Let’s explore some of the main arguments for why email marketing is superior to social media marketing.
It’s More Personal:
Today’s consumers yearn for stronger bonds with the brands they use. Even in our technologically advanced era, where everything seems to be done on a pixelated screen, people still desire to build deeper connections. This is where the role of email comes in.
You simply have to wait for people to scroll down far enough in their feeds on applications to notice what you post. Additionally, with all the latest algorithm changes that favor material from friends and family, marketers frequently discover that their postings are lost in the abyss.
On the other hand, email is sent directly to the recipient’s inbox. Since you’re really speaking one-on-one with your consumers in a private setting, it’s a much more intimate method to interact with them.
Your Subscriber List Belongs to You:
Imagine putting in endless hours to grow your online audience through media platforms to a point where you’re proud of it only to have the platform close down and take all of your nice admirers with it
The issue with social media networks is that you essentially own nothing and they have power over your following.
With email, on the other hand, you are the owner of your subscriber list, whether it is stored in a CRM or is available as a straightforward Excel download. You have access to a subscriber as long as they wish to be on your list after they opt-in to it. You’re not helpless in the face of a social networking site’s erratic and ever-changing environment.
You Don’t Have to Compete With Algorithms:
Social media networks are adamant about offering users what they want, which is fantastic. However, there are times when this works against companies and brands who are attempting to get their goods in front of customers.
In the last several years, platforms like Facebook and Instagram have made significant changes to their algorithms to better represent the preferences and requirements of its users. Consumers prefer to follow their friends and family on social networks than they do brands, specifically.
If corporations want their social media marketing to have any success at all, they will need to come up with unique techniques to stand out on personal feeds.
No similar algorithms exist for email. Really, it couldn’t be simpler: you send an email, and it immediately rises to the top of the recipient’s inbox.
You Get a Higher ROI:
This is where the numbers come in and the action really heats up.
As a marketer, you presumably consider the return on investment of the strategies you use frequently. Email is your friend since you don’t want to waste time, effort, or money on a strategy that isn’t working.
The average clickthrough rate for marketing emails is 3.57%, and 1 in 5 of them are opened. Facebook, on the other hand, has a clickthrough rate that is only 0.07 percent on average. It goes more than that, though. In fact, email marketing provides the highest return on investment of any marketing method; on average, a company can anticipate generating $38 in revenue for every $1 invested in email marketing.
Social media marketing is never more effective than email marketing
The desire to join the social media wave and gain as many followers as you can can be alluring. Resting all of your hopes, money, and goals on social media, however, might potentially be disastrous due to continually changing algorithms and the constant possibility of its network abruptly shutting down.
While platforms like Twitter, Instagram, and Facebook are excellent for cultivating relationships with your audience, generating leads, and expanding the reach of your company, email is ultimately more effective.
Email is a method that absolutely needs to be in your strategy because it has a huge ROI (which completely outweighs the ROI of other forms of marketing). You can establish personal connections, reach recipients directly in their inboxes, and escape the whims of the fancy social media world.
There is no justification about not utilizing both. Just make sure you distribute your resources wisely.